Hollywood Figures to Take Part in New Obamacare Social Media Campaign


Obama and Hollywood make a great match. Both sides specialize in acting.

Originally posted on Variety:

Hollywood figures are being enlisted for a new phase of in the marketing of the rollout of the Affordable Care Act, a.k.a. Obamacare, in an elaborate social media campaign and eight-hour January event designed to reach young adults and other targeted groups who lack insurance.

On Thursday, Wilmer Valderrama will be among those participating in an event with Covered California and other state insurance officials to launch a campaign called Tell-A-Friend — Get Covered, with the aim to spark conversations between friends and family members about the benefits of health coverage and the availability of insurance plans on the exchanges.

“Generally, before you buy something, you need to hear about it seven to 10 times,” says Peter Lee, executive director of Covered California.”But the most important place to hear about it is through a friend.”

Celebrities, athletes and other pop culture figures are part of the campaign to spur such…

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